How I Will Use Social Media in the Future

In the last post, I explored how social media impacts my life and how I personally use it. In this post I am going to give a commentary on the role I see social media playing in my future job. Social media is still quite young and much of its development is obviously speculation at this point, however, we have some really good ideas as to what it will look like.

            David Berkowitz of adage.com believes that, “If you want to understand how people really use social media, spend some time with a pink-wearing, puppy-loving 10-year-old girl.” This article goes on to explain every major social media network from the point of view of his 12 and 14-year-old nieces. Berkowitz uses the idea that since the 10-year-olds will be the future that it makes sense that they would be the main users of social media in the future thus shaping the way that everyone else would use it.  He says that the most popular social media hubs, Facebook and Twitter, will cease to exist and they will be replaced by other social medias that don’t have some of the negative connotations that the current ones do. His young nieces associate Facebook with the word creepy and he thinks that as they mature and get older they would look to another social media hub that is free from that kind of negative predisposition. Ultimately though I disagree with Berkowitz. I think that his 10 year old nieces will mature and their tastes will grow and change as their wants and desires change and mature. 

If social media changes the way that he think it will in the next 10 years then it will be very hard for a company to use it for advertising purposes. He sees social media becoming a way for small groups of people to communicate instead a continued interconnectedness of people. He says that things like SnapChat and Skype will grow while Facebook and Twitter will die. It would be pretty hard to imagine a way that you could put ads on Skype or SnapChat that would be unobtrusive. If Social Media develops in this way then it probably wouldn’t have a use in my future job.

            However, John Brandon of inc.com sees it completely differently. He believes that social media will become completely interconnected, almost ruling your life. If this happens then I think that using it in my job will be extremely important. It will be the easiest and most effective way to reach people. He says that each good or service will be connected to a social media network and that they will all share information and communicate with each other constantly to complete a complete profile of your life.

                                                                                               Image

I can easily see myself as a social media manager in the future and if this vision comes to fruition then the successful integration of my brand into a viable and successful social media platform and then maintaining my brands spot there would be enough to keep me busy all day.

Berkowitz, D. (2013, October 4). The future of Social Media: how does a 10-year-old use it?. Retrieved November 11, 2013, from          http://adage.com/article/digitalnext/future-social-media-a-10-year/244566/

Brandon, J. (2013, August 15). The fantastic, dystopian future of social networking . Retrieved November 11, 2013

How I Will Use Social Media in the Future

Social Media

Social media is probably the biggest technological advancement in the 21st century. It creates a large online community the enables the sharing of information and news.  Social media allows for many great things to happen. As great as it is, and as many advantages as it can give us, it can also cause a few problems like the over sharing of information.  Personally, I use Twitter and Facebook. The lack of a smartphone in my life makes it a challenge to use many more of them on a consistent basis.

                                                               Image

            I use Twitter mainly for quick news and to market myself. Twitter allows me to follow so many diverse information sources. Over three quarters of the accounts that I follow are devoted to sports. Twitter is the first website I visit each day. I check what happened in sports the day before and then I proceed to read various blogs if anything catches my eye. Adam Kirsch points out in his article published in the New York Times, “Criticism is also a kind of reportage, and Twitter is an ideal way of breaking news,” This is another one of my main uses for Twitter. The amount of news on it makes it quite easy to stay up to date with current events. The diversity of information that Twitter grants me is the main reason that it is my social media outlet of choice. I see other people using it as a way of sharing information about their own lives.  It usually ends up with a few pictures posted and a few sweeping statements about their lives. Beyond that, most people use Twitter as a way to express their opinions and exercise their voice. Whether that be with politics, or other pertinent news it allows people to voice their ideas and perhaps have a conversation about it.

            I am on Facebook more than Twitter, however I find that I am much less active on Facebook. I use it more to keep up with my friends lives by looking at their old pictures or  posts. I also use Facebook to chat with my friends, something that is hard to do on Twitter. I used to use Facebook for all my social media purposes, however, when I added Twitter into my social media cannon my activity on Twitter replaced my activity on Facebook. I haven’t posted a status in what seems like years, but I tweet every day. Despite my increased activity on Twitter, I still spend more time on Facebook than on Twitter.

            I find that many of my friends use Facebook the same way I do; with limited activity but high frequency. However, I have many friends that use Facebook as a way to advertise themselves for a business, skill, or hobby that they have. Some of my friends are aspiring musicians or artists and they use Facebook as a way to generate interest and spread the word of their aspiration in hopes of an internet connection.

            Moving forward I think social media will grow even more and become an extremely important part of everyone’s lives. It will make the world smaller and smaller and connect us more and more. Amanda LittleJohn said the following in an interview, “While I don’t believe the press release is dead, it has been transformed, to become this living, breathing thing.”  She goes on to say that every release has to have a social element or it has no legs. I think social media has already altered PR so much and as social media grows so will PR.

Swallow, E. (2010, August 16). The future of public relations and social media. Retrieved

       October 30, 2013, from http://mashable.com/2010/08/16/pr-social-media-future/

Kirsch, A. (2013, October 29). How has Twitter changed the role of the literary critic. In

       New York Times. Retrieved October 30, 2013, from http://www.nytimes.com/2

       013/11/03/books/review/how-has-twitter-changed-the-role-of-the-literary-critic.html?ref=socialmedia&_r=1&

Social Media

Technology Potential in Art Prize

Art Prize takes place throughout four different weeks and takes over downtown Grand Rapids.  It’s hard to go anywhere downtown without seeing a sculpture, sketch or some kind of art. However art is more than just sculptures or sketches. There could be significantly more integration of different kinds of technology.

There are some really cool things that are going on with animation and film. If they opened up art prize to allow for different animators to show off the way they use the technology that is specific to their field. If Art Prize could incorporate a film festival it would allow them to utilize technology in a more effective way, appealing to larger demographic while still keeping tons of art around the city.

film fest

It could add a lot more depth to Art Prize by adding this film fest. They could show off the advances in technology. It could add another dimension to an already thriving art show. Incorporating technology in this way would help to make Art Prize a more unique experience for the people who come to see all of it. Not only would they see modern cutting edge art, they would also see animators utilizing the newest animation technology and incorporating that into the festival.  Art Prize already incorporates so many different kinds of art into their festival that a film fest or a further integration of film animation would add so much to the festival.

According to mlive.com as of September 26 there have been almost 267,000 votes for different pieces or sculptures. Art Prize pushes the voting quite a bit obviously, they want people to come and have a say in what pieces place highly.  People don’t spend very much time at each piece of art, however if someone invests more time watching a new animated film using new technology then they will be much more likely to vote due to the amount of time they spent with the film.

According to nofilmschool.com the average short film is between five and fifteen minutes. I did not spend more than five minutes at any of the pieces I saw at Art Prize the two different times I went. I think it would be extremely advantageous for Art Prize to further incorporate film animation technology within the parameters of their art festival. Art Prize is a huge event and this could be a great way to make an already cool event even more modern. The addition of this kind of technology would allow that advancement to happen.

Kaczmarczyk, J. (2013, September 26). ArtPrize 2013: More people are voting, but not much is happening — yet. Retrieved October 2, 2013

Marine, J. (2013, March). Is There an Ideal Length for a Film Festival Short?. Retrieved October 2, 2013

Technology Potential in Art Prize

Technology in Art Prize

ArtPrize

One of the cool parts about being a Freshmen in college is getting the chance to experience a new city. Seeing the sights. Smelling the smells. Thrusting myself into the Grand Rapids area has been my favorite part of college so far. One of the biggest events in Grand Rapids is Art Prize. There were over 1,500 different pieces of art submitted this year, ranging from sculptures and sketches, from 2-D and 3-D, all kinds of art is represented here and it’s a great display for the city. As I walked around it was so cool to see people from every kind of group; ethnically, culturally, and socioeconomically. Alexa.com states that people from every age group go to art prize. Old and young, men and women, it was all there. Events like this bring people together.

According to Michigan.org one of the best ways to enjoy Art Prize is to be proactive and participate in the voting process. The winner of art prize will earn 2 grand and the satisfaction of a job well done. When you go to Art Prize you can have a say about who wins the cash prize. Art Prize uses current technology to vote, either snapping a vote or texting in the code of your favorite piece of art. All these things allow for a very interactive visit for people who visit Art Prize.

The addition of technology allows the voting to be quick, easy, and convenient. Let’s say for example, that to vote you had to find a voting station and cast a paper ballot. There would be long lines, which would take away from the time I would have to look around and experience the city, and I would be significantly less likely to vote. According to the official Art Prize blog, one of the aspects that sets art prize apart from other art festivals is the public vote. The inclusion of technology is absolutely pivotal to this idea. It makes the festival seem chic and savvy. Art Prize is considered a cool and stylish thing to do for young people because they incorporate more than just this one aspect of technology, but because they effectively incorporate social media as well. Some pieces would have hashtags in their descriptions, allowing people to talk about their art on Twitter. Art Prize was trending on twitter the entire time I was there.

The mixture of all of these things makes Art Prize a celebration of grandeur. It defines Grand Rapids for an entire month, populates and cultures a city, and generates legitimate excitement in the surrounding area.

DeYoung, A. (2013, September). Voting during Art Prize. Retrieved September 25, 2013

Herring, T. (2013, September 15). Six Steps to Making the Most of ArtPrize. In Pure Michigan Connect. Retrieved September 25, 2013

How Popular is Art Prize (n.d.). In The Web Information Company. Retrieved September 30, 2013

Technology in Art Prize