The future of Collaboration

The current workplace system consists of a bunch of people working together in an office to complete a specific project. However I think that this process will change quite quickly with the advent of social media and technology. The new social media and technology is shrinking the world. It allows me to collaborate with someone halfway across the world and be as effective and efficient as working with someone who works in the same office as I do. We can video chat, share documents, use the cloud, all of these things allow us to share information and work in ways that were impossible before.

The shrinking world will eliminate a lot of the bad businesses and firms that exist. Thus, collaboration will occur between business and client from great lengths. The idea of a “virtual team” will be critical to almost anyone a part of the workforce in the near future. People will need to be more efficient and have a higher quality finished product if they want to be successful. The ability to adapt will be the biggest skill for any future worker. When collaborating with other people it will be imperative to grow with the field, whatever it may be, and be able to work with anyone around the world. The virtual team concept is expounded upon by Michael Watkins, he talks about the need for balance between reliance on technology in relation to legitimate face to face communication. I find Watkins argument on this to be faulty. I think that this style of collaboration will save businesses so much money that they will be unwilling to invest the proper funds to make their virtual team meet in person to get a feel for each other. I think that it is much more likely that this initial meeting will turn into a meeting on Skype or a similar network and each member will dedicate an hour or so to get know each other and assign roles to complete the task.

Getty Images            Technological breakthroughs will without a doubt determine the future of collaboration. The more networks we have available to us the more we get to broadcast our thoughts and ideas. This is crucial to the idea of collaboration. The more people we have that can comment and provide juxtaposition to our original idea the more we are forced to think about our ideas. The more we think about our ideas, the more educated and intelligent we become. This concept alone will strengthen collaboration. Mike Schnaffner says that, “Collaboration technology can also be a vehicle for people to put forward their opinions and allow others to comment and discuss the merits of someone’s positions.” The idea of two brains being better than one can be expanded to 5 brains is better than one. Or even 100 brains is better than one. The more brains you have present the stronger and more confident your idea can become.

Schaffner, M. (2010 , January). How Technology Enhances Collaboration. In Forbes. Retrieved November 19, 2013

Watkins, M. (2013, June). Making virtual teams work: ten basic principles. In Harvard Business Review. Retrieved November 19, 2013

The future of Collaboration

How I Will Use Social Media in the Future

In the last post, I explored how social media impacts my life and how I personally use it. In this post I am going to give a commentary on the role I see social media playing in my future job. Social media is still quite young and much of its development is obviously speculation at this point, however, we have some really good ideas as to what it will look like.

            David Berkowitz of believes that, “If you want to understand how people really use social media, spend some time with a pink-wearing, puppy-loving 10-year-old girl.” This article goes on to explain every major social media network from the point of view of his 12 and 14-year-old nieces. Berkowitz uses the idea that since the 10-year-olds will be the future that it makes sense that they would be the main users of social media in the future thus shaping the way that everyone else would use it.  He says that the most popular social media hubs, Facebook and Twitter, will cease to exist and they will be replaced by other social medias that don’t have some of the negative connotations that the current ones do. His young nieces associate Facebook with the word creepy and he thinks that as they mature and get older they would look to another social media hub that is free from that kind of negative predisposition. Ultimately though I disagree with Berkowitz. I think that his 10 year old nieces will mature and their tastes will grow and change as their wants and desires change and mature. 

If social media changes the way that he think it will in the next 10 years then it will be very hard for a company to use it for advertising purposes. He sees social media becoming a way for small groups of people to communicate instead a continued interconnectedness of people. He says that things like SnapChat and Skype will grow while Facebook and Twitter will die. It would be pretty hard to imagine a way that you could put ads on Skype or SnapChat that would be unobtrusive. If Social Media develops in this way then it probably wouldn’t have a use in my future job.

            However, John Brandon of sees it completely differently. He believes that social media will become completely interconnected, almost ruling your life. If this happens then I think that using it in my job will be extremely important. It will be the easiest and most effective way to reach people. He says that each good or service will be connected to a social media network and that they will all share information and communicate with each other constantly to complete a complete profile of your life.


I can easily see myself as a social media manager in the future and if this vision comes to fruition then the successful integration of my brand into a viable and successful social media platform and then maintaining my brands spot there would be enough to keep me busy all day.

Berkowitz, D. (2013, October 4). The future of Social Media: how does a 10-year-old use it?. Retrieved November 11, 2013, from

Brandon, J. (2013, August 15). The fantastic, dystopian future of social networking . Retrieved November 11, 2013

How I Will Use Social Media in the Future